If you are still yet to embrace online commerce then make 2017 the year that you finally get around to doing it. Bricks and mortar stores that do not keep up with the demand for Internet shopping will not be able to compete with those that do in the next five years, so the time to act is now.
Although setting up an online store may seem like an impossible task if you a just a small business or one man band, there are lots of reasons why it doesn’t have to be hard at all.
Gone are the days when you had to be a computer genius in order to set up your own store. In fact, you do not need any programming skills at all, as there are services out there that will do everything for you. Just some of the most popular online store software includes:
Prices vary, but often you can get a free trial in order to try out all of the different features.
You will also need to register a domain name if you haven’t already done so, and it is best to pick something which is as close to your actual store name as possible. Unfortunately these days, a lot of the names that you might want will have been taken already, so it is a case of trying to get the best one that you can. Take your time over this process, as it is important to get it right, Changing your URL at a later date can cause a lot of problems once you are set up and trading.
Staff & Outsourcing
If you do not have enough staff to man the online store everyday, you could always choose to employ someone else to do it for you. This also does not have to be complicated and cost a fortune, as you can outsource the work through an employment website. Some of the best places to look are:
This is the most important part of all. If you do not promote your website, you will get no visitors and the whole thing will have just been a big waste of time. The beauty is that if you already have a steady stream of customers coming through the door, you can tap into them and tell them all about your new online presence. Ask your customers to share your website on Facebook or any other social network that they use. Other than that, you can submit your site to online directories or even pay for adverts that might attract new customers.