If you have been trading online for a few years and have struggled to get as much out of it as you would like, you are not alone. Many people hastily set up an e-commerce store and expect the sales to come naturally, only to find tat the results are not quite as they had hoped. There are many reasons for this but the main ones are normally underestimating the strength of competition online and not adapting to new marketing methods. Just because a business is successful offline it does mean that it will automatically be a great success when it goes online. Here are five ways that you might be able to start increasing the amount of trade that you do online in the future.
Invest in On Site SEO
SEO stands for Search Engine Optimisation, and if you want to get more traffic to your website it is a skill that you need to learn. Your website needs to be designed in such a way that it is easy for search engines like Google to crawl and index all of your content. SEO is a skill that can take years to learn, so you might want to think about employing someone to do an audit of your site to make sure that it is performing as well as it should be doing.
Invest in Off Site SEO
As well as making sure that you site is well designed, you also need to ensure that you have relevant high quality websites that are linking to it. This gives Google the sign that your website can web trusted and is also of a high quality. Building these kind of links is not as easy as you might think, so again you may need to consult somebody in the industry who can help you go about it the right way. If you build the wrong kind of link you may end up doing more harm than good.
Use PPC Advertising
PPC stands for Pay Per Click, and there are many different companies that offer this kind of advertising. When you search on Google, the top three or four results are normally always from companies who are using PPC, the same goes for Yahoo and other search engines. You can also use PPC adverts on Facebook, Twitter and countless other websites, so it could be something that your company may benefit from.
Expand Your Social Media
You probably have a Facebook account for your business, but how often do you post on it. If your aren’t posting something at least every week then you should start doing it now. Also, make sure that you don not always post things which directly advertise your business, and instead try to be entertaining to your audience. This way, when you do post something about your business, people are likely to be more receptive.
Build a Mailing List
You need to be getting the email addresses of as many people who visit your site as possible. Even if they do not buy something, try to tempt them with the offer of a discount or other incentive if they sign up for your mailing list. When you have their email, you can market offer to them every week.