Tanzania firms urged to attend first Tanzania firms urged to attend first African brands conference in London
The African Brand Conference (ABC) is calling upon competitive companies from Tanzania to participate in the first African brand convention aimed at exposing and enhancing the continent’s most powerful brands to the world.
The ABC will bring together top brands, corporate executives and social marketers, media professionals, educators and non-profit organizations to share best practices, and discuss new branding methods to grow their businesses.
A statement issued by conference director and chief executive officer, Akin Naphtal, made available in Dar es Salaam on Monday said the prestigious marketing platform will be held in London, UK, later in August.
“Hundreds of delegates and speakers from leading global companies have been lined up to participate in the convention, among them the leading African brands,” said part of the statement.
Akin added that the event will focus on African brands and communication executives to enable them learn and share best practice among colleagues and with brand experts in Europe and America.
He mentioned Tanzanian brands like Vodacom Tanzania, Tanzania Breweries Limited (TBL) and CRDB Bank, and others which are doing well in the country that they have the potentials to learn new key strategies from multinational companies which will also attend the conference.
“Tanzanian companies that attend will gain exposure to new marketing strategies that will enhance their performance and brand value. They will network with other brand leaders, while media agencies stand a chance of expanding their businesses by meeting key clients,” said Akin.
Akin added “ABC offers numerous benefits including an unparalleled platform to gain exposure for institutions, increased credibility for businesses, project or team, and the opportunity to convey corporate goals and vision,”
SOURCE: THE GUARDIAN
The ABC will bring together top brands, corporate executives and social marketers, media professionals, educators and non-profit organizations to share best practices, and discuss new branding methods to grow their businesses.
A statement issued by conference director and chief executive officer, Akin Naphtal, made available in Dar es Salaam on Monday said the prestigious marketing platform will be held in London, UK, later in August.
“Hundreds of delegates and speakers from leading global companies have been lined up to participate in the convention, among them the leading African brands,” said part of the statement.
Akin added that the event will focus on African brands and communication executives to enable them learn and share best practice among colleagues and with brand experts in Europe and America.
He mentioned Tanzanian brands like Vodacom Tanzania, Tanzania Breweries Limited (TBL) and CRDB Bank, and others which are doing well in the country that they have the potentials to learn new key strategies from multinational companies which will also attend the conference.
“Tanzanian companies that attend will gain exposure to new marketing strategies that will enhance their performance and brand value. They will network with other brand leaders, while media agencies stand a chance of expanding their businesses by meeting key clients,” said Akin.
Akin added “ABC offers numerous benefits including an unparalleled platform to gain exposure for institutions, increased credibility for businesses, project or team, and the opportunity to convey corporate goals and vision,”
SOURCE: THE GUARDIAN
